What’s Next?

Existing Market

What is next is making the app, making it public and ready to be downloaded and used. Following that is an advertising campaign if possible, we have different strategies for that with different costs.  Then as time goes on, users continue to download it more and more, we’ll spend more on higher cost advertisement. At the same time, we will have to maintain control on debugging and updating the application properly, making sure folks are happy with it and are having a user-friendly experience, that will help increase growth some more.
We hit the streets again. Finding Gainesville’s finest candidates for my dating app in Midtown, Downtown and on campus. The first interview, she told us we need to also plan for a strategy to attract equal levels of genders, she mentioned that if the ratio it too uneven it can cause a ripple effect and make it fail. Our second interview led us to the argument of having a very restricted and segmented market, he told us that this dating app, if used properly will only be used while going out and being around people, how he would like some type of feature to be able to look back at who was around him, like a “surroundings history”, he described. That was an interesting point of view he had. Interview number three, told us to make sure the app does what it’s supposed too without much complexity, in other words “to keep it simple, stupid” that if we start to get complicated with too many settings and preferences, it would deter people more than it will help our growth strategy in the long run.
Performance, the dating app must work smoothly, be fast and to the point. I need to keep in mind that it’s intent is for it to complement somebody sparking up a conversation with somebody else. If we home in the functionality, advertisement, updates and positive popularity, it will sell like hot cakes.

New Market 

The different market is the Business Advertisement / Services Wanted end of the same platform. Here we’re targeting a totally different use for the same application. Value creation in this venture is accomplished by providing users with a craigslist style post it yourself method also available within eye contact distances, for quick business. I interviewed the same people, they also fit this different market venture. Their recommendations on this part of the interview were helpful. In this aspect I would highly consider the history of who was around the user, as well as more complexity in the settings and postings, for a more in-depth description of either what the user is offering or what the user is requesting.
In conclusion, the new market venture is just as good if not better than the original opportunity belief. This new market appears very attractive, it would be a different application under the same platform. For the same or different users.