Wednesday, April 4, 2018

Venture Concept No. 1

Opportunity 
I think there’s an opportunity to promote extra knowledge to shy folks or deterrence by uninterested people. What I’m referring to is dealing with rejection before being rejected and at the same time keeping others away without having to say no or be in an uncomfortable situation. Meanwhile you can still use this tool to gather intel for you and set yourself up for success.
 This opportunity is a dating app, a dating app that displays the profiles of those also on it within 50 yards from you, within eye contact distance. A dating app that will increase the odds of David that would rather not talk to Ashley because he assumes she has a boyfriend and will reject him.
Current dating apps are outdated and don’t work within eye contact distances, some females are using tinder only as swiping entertainment to see how many matches they can get without following through, and even meeting up is difficult because you have never seen this person before and it can be awkward.  Also, current dating apps have you write paragraphs about yourself like it’s some type of interview; it’s not effective.
  In my high school days, you either talked to somebody face to face or were introduced to somebody by a friend or relative then liked each other, all in person-- real spark. This app promotes that. Here is how it would work and the problems it would solve: so, Fred is afraid of rejection and is too shy to speak to Kate, what he doesn’t know is that Kate thinks he’s cute and is single too; Fred doesn’t commit, a lose lose situation for both. In my opportunity belief app, both parties will be able to see each other’s pictures after glazing at one another in person first. However, Fred will have access to fragments of information disclosed by Kate already, increasing his odds of success. For example, single, not interested in anything, or only into carrots.
  This opportunity can also solve the problem of certain people who rather not have others approach them for xyz reason, Kate sees Josh has “Married and in love” under his picture, so she stays away from him and keeps looking around. Knowledge is power, and this app gives folks more knowledge about this alluring person seating across from them without throwing away their shot.
What are the forces or changes in the environment creating this opportunity? People are shy. These days they are socially distant and even awkward in person. Yet, folks still feel attraction for others and want to date, but don’t have the willingness to talk to a total stranger and get to know them because of fear of rejection.
How is this market defined geographically and demographically? Anybody that is over 18 and in the United States is in the market, this app can be downloaded everywhere the user has access to the internet, also used anywhere where your phone has signal and users decide to activate it. 
How are customers currently satisfying this need? They are either brave or using other dating applications, or both. How loyal are they to whatever they use now? Their loyalty depends on how their experience with the app went, or if it even worked once for them. Also, if they go out and potential partners keep turning them down, people might lose faith on themselves and stop trying. 
How big is this opportunity? This opportunity is unique, and I think due to how everybody is glued to their phone screens these days it will help increase the usage of it.
How long will the “window of opportunity” be open? I believe it will stay open until another individual with the same entrepreneurial abilities and experiences as mine realizes this need and comes up with the same idea.

Innovation 
This dating app brings added values to going out and meeting a new potential partner, creates a friendlier more effective approach to what current mobile dating applications provide. This dating app business will charge Standard users $1 a month and Alpha users $3 dollars for their advanced premium experience, including more tools and services. The charges will start after a free month of use.      


Venture Concept

What are the reasons to think customers would switch to this new product? Well, reason number one would be that it would provide extra help and support dating, at any given public place people see each other. How hard will it be to get them to switch? They don’t need to switch; the user can keep their other ways of dating and use this one as complementary to their system. 
Who are the competitors?  What are their possible weaknesses or vulnerabilities? The competitors are other established mobile dating applications, however, none of them have my way of doing things, or use provide a service like mine does, my app is unique. 
What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept? No packaging, the costumer experience is all in the app, we will develop the most attractive, user friendly platform we can. Distribution will be through the google, apple store and there will be multiple price points, for standard and premium users to select from.     
How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture? Including myself we would start with a team of four or five people, doing this in our spare time while continuing or regular jobs until this app makes more than our day jobs do and or it requires more time than what we can devote to it.

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