Figuring Out Buyer Behavior No. 1

        Buyer Behavior No.1 

        The segment of my market we are going after today are young adults who are single from the ages 18-25 here in Gainesville, that’s most of our student body including grad students and locals.
Here we go, back out to Mid-town and Downtown to find Gainesville’s finest.  In order to arrange this properly, without looking corny out there, we brought out everyone and approached these interviews as casual as possible, like the questions just came up in the conversation, but really it was all a set up. It was my girlfriend, my neighbors who are a local couple none-UF students, their 8-month baby in a baby basket and myself. 
The first subject was a girl sitting by herself at the bar waiting for her drinks before going back to her friends. She told us that usually for her the need presented itself if she saw a guy she liked, then she would wonder if he was alone and if he would like her back. Depending on the circumstance, she would either walk up to him casually or hope that they made eye contact long enough for him to get it and him walk up to her, her major deterrence would be if he was with another female.
The second subject was our waiter at Harry’s, he happened to be into guys and told us his need awareness would be if he found a guy cute but wasn’t sure if that guy also liked guys, body language was rough for him. Our waiter said maybe if the guy carried himself in a specific way those could give him clues, or flirt with him first.
Finally, my third interviewee was a random local sitting next to us while we played pool. This young man told us his need would arise after reading the room, he would look around him and if he was interested he would go and test the waters in a casual way, then with the flow of interacting he would decide what to do next.   
In conclusion my market segment is restricted as far as the where and who, but not too restricted. Everywhere humans mingle in a none awkward situation and have the ability and capabilities of socializing, there lies a potential customer. From the bus stop, bus ride, auditorium class, Starbucks line, you name it. Folks are going to be looking down at their phone anyways, I want them looking for their next favorite person, then going to speak to them.